Sell India Fashion on
Target+
Target+ is Target's online marketplace extension for third-party sellers. Target's 1,900+ US stores and 30M+ monthly website visitors make it one of the most powerful retail channels in the US. Target+ is invite-only and requires significant brand presence and production scale. It is most appropriate for Indian brands that have already established US marketplace success on Amazon and Walmart.
Why Sell India Fashion on Target+?
Target+ is Target's online marketplace extension for third-party sellers. Target's 1,900+ US stores and 30M+ monthly website visitors make it one of the most powerful retail channels in the US. Target+ is invite-only and requires significant brand presence and production scale. It is most appropriate for Indian brands that have already established US marketplace success on Amazon and Walmart.
Suburban US families and millennials
Target's 30M+ monthly site visitors · Suburban US demographic
Established brands ready for mass-market US retail volumes
High volume requirements for Target partnership
Requirements to Start Selling
- Established brand with proven US sales track record
- High-volume production capacity
- EDI compliance
- US liability insurance
- Full CPSC compliance documentation
Expert Tips for Target+
- 💡Target values "on-trend" products heavily — align your product development with Target's seasonal trend reports
- 💡Target's Supply Chain and Logistics team has strict compliance requirements — hire a Target compliance specialist
- 💡Target+ is a long-term goal for Indian fashion brands — build Amazon and Walmart success first
Frequently Asked Questions
How do I sell India-made fashion on Target+?
To sell India-made fashion on Target+, you need: Established brand with proven US sales track record, High-volume production capacity, EDI compliance, US liability insurance, Full CPSC compliance documentation. Heritage Apparels handles the full setup — account registration, catalog formatting, US compliance documentation, and listing optimization — typically in 3–6 months (including vendor qualification).
What does Target+ charge in commissions?
Target+ charges Category dependent (15–30%). This is deducted from each sale before payout. Additional fees may apply for optional services like fulfillment (FBA/WFS).
How long does it take to start selling on Target+?
3–6 months (including vendor qualification) from application to first live listing, when Heritage Apparels manages the full process. We prepare all required documentation in parallel to minimize wait time.
Do I need a US entity to sell on Target+?
Requirements vary by platform. Invite-only. Heritage Apparels advises on the optimal seller structure for your situation during onboarding.
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Ready to Sell on Target+?
We handle the full onboarding — account setup, US compliance, catalog formatting, listing optimization, and launch. Tell us about your brand and products and we'll send a free eligibility assessment.
Start Target+ Onboarding →