Sell India Fashion on
Faire
Faire is the leading B2B wholesale marketplace in the US, connecting brands to 700,000+ independent boutiques and retailers across the country. For Indian fashion brands, Faire opens the door to US wholesale without the complexity of trade shows or direct retailer outreach. Faire offers Net 60 payment terms to retailers (Faire pays the brand immediately) and free returns on first orders.
Why Sell India Fashion on Faire?
Faire is the leading B2B wholesale marketplace in the US, connecting brands to 700,000+ independent boutiques and retailers across the country. For Indian fashion brands, Faire opens the door to US wholesale without the complexity of trade shows or direct retailer outreach. Faire offers Net 60 payment terms to retailers (Faire pays the brand immediately) and free returns on first orders.
US independent boutiques and retailers
Access to 700,000+ US boutiques and retailers · Net 60 payment terms
Fashion brands ready to scale wholesale into US independent retail
Varies — typically $100–$500 minimum per retailer order
Requirements to Start Selling
- Brand account on Faire
- Wholesale pricing (typically 2.5–3x cost price)
- Professional brand packaging (hang tags, brand labels)
- Minimum of 15–20 distinct SKUs to build a compelling wholesale collection
Expert Tips for Faire
- 💡Faire's algorithm rewards fast shipping and low return rates — these metrics are public to retailers
- 💡Set your wholesale minimum at $150–$250 for independent boutiques (lower than traditional wholesale minimums)
- 💡Faire's Editorial features high-performing brands — work toward features by maintaining strong retailer metrics
Frequently Asked Questions
How do I sell India-made fashion on Faire?
To sell India-made fashion on Faire, you need: Brand account on Faire, Wholesale pricing (typically 2.5–3x cost price), Professional brand packaging (hang tags, brand labels), Minimum of 15–20 distinct SKUs to build a compelling wholesale collection. Heritage Apparels handles the full setup — account registration, catalog formatting, US compliance documentation, and listing optimization — typically in 1–2 weeks (application and approval).
What does Faire charge in commissions?
Faire charges 15% on first orders from new retailers · 25% on reorders. This is deducted from each sale before payout. Additional fees may apply for optional services like fulfillment (FBA/WFS).
How long does it take to start selling on Faire?
1–2 weeks (application and approval) from application to first live listing, when Heritage Apparels manages the full process. We prepare all required documentation in parallel to minimize wait time.
Do I need a US entity to sell on Faire?
Requirements vary by platform. Brand application required. Heritage Apparels advises on the optimal seller structure for your situation during onboarding.
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Ready to Sell on Faire?
We handle the full onboarding — account setup, US compliance, catalog formatting, listing optimization, and launch. Tell us about your brand and products and we'll send a free eligibility assessment.
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