Sell India Fashion on
Walmart Marketplace
Walmart Marketplace is the second-largest US e-commerce platform with 120M+ monthly visitors and growing. Unlike Amazon, Walmart requires seller application approval — it vets brands for quality and category fit. But once approved, Walmart sellers benefit from lower competition, lower CAC than Amazon, and integration with Walmart's 4,700+ physical stores through in-store pickup.
Why Sell India Fashion on Walmart Marketplace?
Walmart Marketplace is the second-largest US e-commerce platform with 120M+ monthly visitors and growing. Unlike Amazon, Walmart requires seller application approval — it vets brands for quality and category fit. But once approved, Walmart sellers benefit from lower competition, lower CAC than Amazon, and integration with Walmart's 4,700+ physical stores through in-store pickup.
120M+ monthly visitors · Value and mid-market US buyers
Second-largest US marketplace · Walmart.com + in-store pickup · Walmart+ members
Established brands with proven Amazon track record; mid-market pricing
No minimum
Requirements to Start Selling
- US business entity (LLC or Corporation) OR US EIN for foreign sellers
- US bank account
- Active website or selling history on another marketplace
- Professional product images
- US tax ID (EIN)
Expert Tips for Walmart Marketplace
- 💡Walmart Fulfillment Services (WFS) is their FBA equivalent — use it to qualify for 2-day shipping badge
- 💡Walmart's seller competition is lower than Amazon — easier to rank organically in most fashion categories
- 💡Walmart Connect (their ad platform) is less sophisticated than Amazon Ads but growing fast — start with Sponsored Products
Frequently Asked Questions
How do I sell India-made fashion on Walmart Marketplace?
To sell India-made fashion on Walmart Marketplace, you need: US business entity (LLC or Corporation) OR US EIN for foreign sellers, US bank account, Active website or selling history on another marketplace, Professional product images, US tax ID (EIN). Heritage Apparels handles the full setup — account registration, catalog formatting, US compliance documentation, and listing optimization — typically in 2–4 weeks (application and approval).
What does Walmart Marketplace charge in commissions?
Walmart Marketplace charges 8–20% (category dependent). This is deducted from each sale before payout. Additional fees may apply for optional services like fulfillment (FBA/WFS).
How long does it take to start selling on Walmart Marketplace?
2–4 weeks (application and approval) from application to first live listing, when Heritage Apparels manages the full process. We prepare all required documentation in parallel to minimize wait time.
Do I need a US entity to sell on Walmart Marketplace?
Requirements vary by platform. Application-based (approved sellers only). Heritage Apparels advises on the optimal seller structure for your situation during onboarding.
Also Onboard on These US Marketplaces
Ready to Sell on Walmart Marketplace?
We handle the full onboarding — account setup, US compliance, catalog formatting, listing optimization, and launch. Tell us about your brand and products and we'll send a free eligibility assessment.
Start Walmart Marketplace Onboarding →