Myntra is India's largest fashion e-commerce platform with over 60 million active users and more than 6,000 brands. For any D2C fashion brand, getting listed on Myntra is a milestone that can dramatically accelerate revenue. But the onboarding process is notoriously selective — Myntra rejects 60–70% of first applications. This guide walks you through exactly how to get approved.
Step 1: Check If Your Brand Qualifies for Myntra
Myntra has specific eligibility criteria. Before applying, confirm the following:
- GST registration is mandatory. Myntra does not list unregistered sellers.
- Trademark registration is strongly preferred. A registered brand mark demonstrates seriousness and speeds approval.
- Minimum catalogue depth: Myntra requires at least 20–30 unique SKUs across 3+ categories for most fashion segments. Brands with fewer SKUs should build out their catalogue before applying.
- Product quality benchmark: Your products will be physically inspected. Fabric quality, finishing, and labelling must meet Myntra's quality index standards.
- MRP labelling: Every product must carry an MRP tag with HSN code, fabric composition, care instructions, and country of origin.
Step 2: Register on the Myntra Seller Portal
Go to partner.myntra.com and create a seller account. You'll need:
- GST certificate
- PAN card of the business
- Cancelled cheque / bank statement for payment setup
- Trademark certificate (if available)
- Brand authorization letter (if you're selling another brand's products)
- Company incorporation documents (for Pvt Ltd / LLP structures)
Complete the profile with your company's address, contact details, and return warehouse address. Myntra uses a hub-and-spoke model for fulfilment — make sure your return address is accurate.
Step 3: Catalogue Submission — This Is Where Most Brands Fail
Myntra's catalogue standards are among the strictest on any Indian marketplace. Your product images must meet these exact specifications:
- White background only for product shots (catalogue images)
- Minimum 1000×1000 pixels, recommended 1500×1500px
- Model shots mandatory for clothing, kurtas, dresses, and co-ords
- Multiple angles: Front, back, and close-up detail images
- No watermarks, logos, or borders on product images
- Accurate product attributes: colour, size, fabric, fit, occasion, wash care
Catalogue rejection is the #1 reason brands stall at the Myntra onboarding stage. Poorly lit images, incorrect size charts, or missing attributes will result in rejection and restart the clock.
At Heritage Apparels, our digital cataloging service is specifically calibrated to Myntra's standards. We've successfully onboarded 40+ brands on Myntra with a 95% first-attempt catalogue approval rate.
Step 4: Quality Check (QC) at Myntra Warehouse
After catalogue approval, Myntra requests a physical sample of each SKU for QC inspection at their warehouse. The QC team checks:
- Fabric quality and composition matches what was listed
- Colour accuracy matches images
- Stitching quality and finishing
- Label compliance (MRP, care symbols, fabric content)
- Packing standards (polybag with barcode)
Products failing QC are returned. Repeated QC failures can result in account suspension.
Step 5: Pricing & Commission Structure
Myntra charges category-specific commission rates ranging from 18–35% of the selling price. Fashion categories typically see:
- Ethnic wear: 22–27%
- Western wear: 20–25%
- Accessories: 25–30%
- Premium/luxury: 18–22%
Factor these commissions into your MRP strategy before listing. A product with ₹599 MRP and a 25% commission leaves ₹449 before GST, packaging, and returns costs.
Step 6: Myntra Sponsored Ads — Essential After Onboarding
Going live on Myntra is just the start. Without paid visibility, new brands are buried under thousands of established sellers. Myntra Sponsored Ads (keyword-based product promotion) are essential for driving initial sales velocity — which in turn improves your organic ranking.
Our performance marketing team manages Myntra Sponsored Ads for brands at all stages, with a target of keeping ACoS (Advertising Cost of Sales) under 20%.
How Long Does Myntra Onboarding Take?
The typical timeline from application to first sale is 6–12 weeks:
- Account verification: 1–2 weeks
- Catalogue approval: 2–4 weeks (if standards are met first time)
- QC inspection: 1–2 weeks
- Go live: 1 week after QC clearance
Working with a Myntra Onboarding Agency
Brands that work with an experienced Myntra onboarding partner significantly reduce their time-to-live and avoid the common pitfalls that cause application rejections. Heritage Apparels's marketplace onboarding service covers the entire process — documentation, catalogue production, QC preparation, and post-launch advertising — so you can focus on your product while we handle the platform.
We currently manage brands across Myntra, AJIO, Nykaa Fashion, Flipkart, Amazon India, and 30+ other platforms. Book a free consultation to discuss your Myntra listing strategy.