Sell on Nykaa Fashion
Nykaa Fashion is the fashion vertical of Nykaa — India's leading beauty platform. It has successfully transferred Nykaa's loyal, premium urban female audience to fashion, making it ideal for women's apparel, ethnic wear, loungewear, and accessories brands that target the 25–45 urban professional segment. Commission rates are higher, but so are AOVs.
Why Sell on Nykaa Fashion?
Nykaa Fashion is the fashion vertical of Nykaa — India's leading beauty platform. It has successfully transferred Nykaa's loyal, premium urban female audience to fashion, making it ideal for women's apparel, ethnic wear, loungewear, and accessories brands that target the 25–45 urban professional segment. Commission rates are higher, but so are AOVs.
Urban women, premium and aspirational buyers
Premium women's fashion · High AOV · Loyal beauty-to-fashion crossover audience
Women's fashion brands with strong visual identity and premium pricing
30+ styles recommended
What You Need to Get Listed
- Brand with clear women's positioning
- Strong visual identity and photography
- GSTIN and trademark
- Minimum catalog of lifestyle or fashion products
Expert Tips for Nykaa Fashion
- 💡Nykaa Fashion x Myntra cross-listing is common for premium brands — build catalog once, optimize for both
- 💡Nykaa's Pink Friday Sale is the biggest event of the year — plan 3 months ahead
- 💡Styling content and editorial shoots perform significantly better on Nykaa than basic white-background images
Frequently Asked Questions
How do I onboard my fashion brand on Nykaa Fashion?
Nykaa Fashion onboarding requires: Brand with clear women's positioning, Strong visual identity and photography, GSTIN and trademark, Minimum catalog of lifestyle or fashion products. Heritage Apparels manages the full onboarding process — catalog formatting, compliance review, listing upload, and account setup — typically completed in 4–8 weeks.
What commission does Nykaa Fashion charge?
Nykaa Fashion charges 25–35%. Commission rates vary by sub-category and are charged on the selling price after any marketplace discounts applied by Nykaa Fashion.
What is the minimum order quantity for Nykaa Fashion?
30+ styles recommended
How long does Nykaa Fashion seller onboarding take?
Nykaa Fashion onboarding typically takes 4–8 weeks from application to first live listing. Heritage Apparels accelerates this by preparing all documentation, catalog images, and compliance requirements in parallel.
We Also Onboard Brands on Other Marketplaces
Ready to Launch on Nykaa Fashion?
We handle the full onboarding process — account setup, catalog formatting, compliance review, listing optimization, and launch. Tell us about your brand and we'll send a free eligibility assessment.
Start Nykaa Fashion Onboarding →