Sell on Amazon India
Amazon India is the largest e-commerce marketplace in India by seller count and product variety. While not fashion-exclusive like Myntra, Amazon's unmatched logistics (FBA), Prime member base, and advertising platform make it essential for any D2C brand. Amazon Brand Registry, A+ content, and Sponsored Ads give serious brands tools to dominate their category.
Why Sell on Amazon India?
Amazon India is the largest e-commerce marketplace in India by seller count and product variety. While not fashion-exclusive like Myntra, Amazon's unmatched logistics (FBA), Prime member base, and advertising platform make it essential for any D2C brand. Amazon Brand Registry, A+ content, and Sponsored Ads give serious brands tools to dominate their category.
All segments — broadest reach across India
Largest product catalog · Prime delivery network · 200M+ users
All fashion brands — especially those scaling with FBA
No minimum — start with 1 SKU
What You Need to Get Listed
- GSTIN
- PAN card
- Bank account in India
- Category approval (for restricted categories)
- Trademark for Brand Registry (recommended)
Expert Tips for Amazon India
- 💡Amazon Brand Registry unlocks A+ content, Sponsored Brands ads, and Brand Store — apply as early as possible
- 💡FBA (Fulfilled by Amazon) improves conversion rates by 15–30% due to Prime badge and faster delivery
- 💡Amazon's Great Indian Festival (October) is the largest sales event — plan 4 months in advance
Frequently Asked Questions
How do I onboard my fashion brand on Amazon India?
Amazon India onboarding requires: GSTIN, PAN card, Bank account in India, Category approval (for restricted categories), Trademark for Brand Registry (recommended). Heritage Apparels manages the full onboarding process — catalog formatting, compliance review, listing upload, and account setup — typically completed in 3–7 days (seller account).
What commission does Amazon India charge?
Amazon India charges 8–17% (fashion: 12–17%). Commission rates vary by sub-category and are charged on the selling price after any marketplace discounts applied by Amazon India.
What is the minimum order quantity for Amazon India?
No minimum — start with 1 SKU
How long does Amazon India seller onboarding take?
Amazon India onboarding typically takes 3–7 days (seller account) from application to first live listing. Heritage Apparels accelerates this by preparing all documentation, catalog images, and compliance requirements in parallel.
We Also Onboard Brands on Other Marketplaces
Ready to Launch on Amazon India?
We handle the full onboarding process — account setup, catalog formatting, compliance review, listing optimization, and launch. Tell us about your brand and we'll send a free eligibility assessment.
Start Amazon India Onboarding →