Sell on Ajio
Ajio, backed by Reliance Retail, is one of India's fastest-growing fashion marketplaces. It combines a curated fashion marketplace with its own private labels, creating strong brand awareness. Ajio's reach into Tier 2 and Tier 3 cities — powered by Reliance's offline JioMart network — gives brands access to customers that Myntra and Amazon struggle to reach.
Why Sell on Ajio?
Ajio, backed by Reliance Retail, is one of India's fastest-growing fashion marketplaces. It combines a curated fashion marketplace with its own private labels, creating strong brand awareness. Ajio's reach into Tier 2 and Tier 3 cities — powered by Reliance's offline JioMart network — gives brands access to customers that Myntra and Amazon struggle to reach.
Tier 1 & Tier 2 fashion buyers, value-premium segment
Reliance-backed with strong Tier 2 & 3 city penetration
Mid-market and premium Indian fashion brands
30 styles minimum for brand onboarding
What You Need to Get Listed
- GSTIN
- Trademark or brand authorization letter
- Minimum catalog of 30 styles
- Pure white background images
- Ajio-format size charts
- FSSAI (for food-related products)
Expert Tips for Ajio
- 💡Ajio Business (B2B) is a separate platform for wholesale — useful for high-volume sellers
- 💡Ajio World section features international and premium brands at higher price points
- 💡Festival sales on Ajio drive 5–8x normal daily sales volumes
Frequently Asked Questions
How do I onboard my fashion brand on Ajio?
Ajio onboarding requires: GSTIN, Trademark or brand authorization letter, Minimum catalog of 30 styles, Pure white background images, Ajio-format size charts, FSSAI (for food-related products). Heritage Apparels manages the full onboarding process — catalog formatting, compliance review, listing upload, and account setup — typically completed in 3–6 weeks.
What commission does Ajio charge?
Ajio charges 20–28% (category dependent). Commission rates vary by sub-category and are charged on the selling price after any marketplace discounts applied by Ajio.
What is the minimum order quantity for Ajio?
30 styles minimum for brand onboarding
How long does Ajio seller onboarding take?
Ajio onboarding typically takes 3–6 weeks from application to first live listing. Heritage Apparels accelerates this by preparing all documentation, catalog images, and compliance requirements in parallel.
We Also Onboard Brands on Other Marketplaces
Ready to Launch on Ajio?
We handle the full onboarding process — account setup, catalog formatting, compliance review, listing optimization, and launch. Tell us about your brand and we'll send a free eligibility assessment.
Start Ajio Onboarding →